The new labels
The labels of the finest wines of the Colli Morenici Winery have been designed by the designer Stefano Torregrossa of the Onice Design studio. The designer was inspired by two self-adhesive papers produced by Arconvert: Manter Materica Gesso Ultra WS – for white and red wines – and Manter Materica Kraft Ultra WS – for Lugana wine. These two materials are composed of a mixture of cotton fibers, recycled fibers and pure cellulose and are treated with Ultra WS technology, which prevents wrinkling and reduces the absorption of water on the label surface.
The label design is minimalist and elegant. The natural and delicate texture of the self-adhesive papers is ennobled through the use of vintage and yet contemporary typographic typefaces, which make up the names of the wines to tell the long historical tradition, but also the ability to continue to surprise. The printing work was masterfully executed by Grafiche Valpolicella with elegant effects in hot foil gold, silver and bronze and transparent paints or braille.